Online store for women bags
About the project
Complete redesign of an existing business and change of structure, SEO Optimization and marketing.
LORETTA is a Bulgarian brand specializing in the production and trade of leather goods. The brand offers mainly original models of women's bags and accessories made of natural and eco leather. The brand's stores are represented locally mainly on our Black Sea coast, but they can now delight their online customers as well.
The desire of Loretta's team was to present their products online through a modern and functional design, built on the accent and recognizable colors of the brand.
We have reviewed and created a new category structure, with the leading motive being the better organic positioning of the online store on Google. With them and with the newly created filters, we managed to achieve better navigation for users. We've added a quick product search box with a prediction when you spell the word.
We have developed a new marketing strategy with a focus on the first step - expanding the audience of customers and the second step (in progress) - creating loyal groups of customers to receive incentives to buy.
We have created a convenient administration according to the needs of the business. Automated processes for uploading new products that make it easier for the team. Automatic calculation of delivery amount based on contractual relationship with courier. Automatic notification by e-mail to the client, containing a bill of lading number and a tracking link. Convenient and fast order page in a few steps. Option to select a courier office from the drop-down menu.
OpenCart is an online store platform that provides a convenient and user-friendly interface for both the administrator and the user. A community of thousands of developers continually develops the platform, offering numerous custom features for basic and advanced needs. It is fast and efficient, even with a large number of products and visitors (up to 100,000 products) and over 100 people in line, making it an ideal choice for any type of online store.
Development OpenCart also offers a powerful and flexible CMS that can be customized to meet the specific needs of each project.
Contact us for a free consultation and quote.
According to statistics on online store platforms in Bulgaria from Builtwith, OpenCart ranks 2nd with nearly 1/4 of the market share for online store building platforms.
We have managed to improve the platform by embedding additional functionalities and optimizing it for maximum convenience for both users and administrators. Our online stores can be either boutique or large, with multiple automated processes and seamless operation with a huge base of products or categories.
Growth and SEO optimization
SEO On-Page - a comprehensive study and analysis of keywords to identify the most effective and appropriate keywords for all links. Using various tools such as SerpStat, Adwords Keyword Planner, Ahrefs, and Chrome extensions for SERP analysis, adding and improving all Meta titles and descriptions. Including appropriate emoticons and symbols to optimize content length and spacing. To ensure optimal indexing by search engines, exclude pages through noindex tags and robot restrictions for unnecessary pages. This process leads to higher rankings in Google and increased CTR and organic traffic.
Migration from another platform
301 redirects - Comprehensive in-depth audit and analysis of the link structure and file types, together with all internal and external links and their logical relationships. A synthesized and implemented comprehensive plan for 301 redirection, ensuring a smooth transition to the new structure without any loss for search engines. The redirection plan is tailored to specific requirements, thereby facilitating the optimization of user experience effectiveness without loading 404 error pages. A proven approach to a seamless process that leads to increased traffic and engagement.
Product migration - migrating product data from another platform using a set of tools such as scraping tools (Python or PHP), Excel, XML, CSV, Google Spreadsheet, AI, SQL commands and any alternative transfer tools. The project requires an extremely technical approach, with a focus on accuracy and efficiency, to ensure that all product data is properly migrated without any loss of information. A seamless migration process that meets all technological requirements. Improving the structured data, cleaning up errors accumulated over the years, and unifying different values. Newly added diligent and well-presented information.